Search Engine Optimization

Search Engine Optimization (SEO) means that there is a focus on improving your website's ability to be found by a search engine for keywords and phrases that people enter to find a service. 

For example, if you are a veterinarian, you may have a page that references the vaccines that are important when you purchase a puppy. The title of the page may be dog shots or dog vaccinations. The selection of the title may be determined by reviewing the data using tools like trends.google.com or by reviewing your Google Search Console data. Another key element in Google's ranking algorithm is the use of the <H1> tag. The page snippet is also important so the person who finds the reference to the page in the search results may determine if the page will have the information he is looking for. 

Search engine optimization will improve your rank on the search engine results page. The improvement in rank typically means more interest in your business. Ultimately, this will result in more sales. Improving your business' organic search results is a process that begins with analyzing your website's technical information that Google looks for when it crawls your website. 

In order to improve your website's organic results, your website is reviewed in a methodical manner. Many designers are just designers, and do not understand how to develop websites that will rank well with Google. Google wants results that are applicable for the searcher. In order to do this, their algorithm has a number of ranking criteria (which are top secret) but as search engine specialists, we typically understand the main areas that will cause a website to rank. Do not focus on one of the ranking criteria (like back linking or keyword stuffing). Google's algorithm is adjusted frequently to ensure companies are not taking advantage of one criteria or scamming their system. Just be real with your content and make sure you are performing the technical requirements and your website will perform.