Video Marketing For Businesses & Non-Profit Organizations
There are many types of videos that are created. Video creation and production include:
- Commercials
- Interview Videos
- Explainer Videos
- Company Bio Videos
- Customer Testimonial Videos
- Recruiting Videos
- Training Videos
- Engagement Videos
- Corporate Event Videos
The Power of Video Repurposing
Producing one long-form video provides a wealth of content that can be repurposed into multiple short-form videos, such as YouTube Shorts, Instagram Reels, and TikToks. This strategy maximizes reach and engagement by catering to different audience preferences—some viewers prefer in-depth storytelling, while others engage more with quick, digestible clips.
A great example of this approach is the video we produced for Iowa Tribe of Kansas and Nebraska. This 16-minute video, initially gained 4,096 views. By breaking it down into 16 minute long clips to use on YouTube Shorts, we reached a total of 10,166 views—more than double the original video’s performance. This method not only extends the lifespan of our content but also increases visibility, allowing key moments to be shared across multiple platforms, attracting new viewers who might not have watched the full video.
Additionally, shorts often have higher organic reach due to platform algorithms prioritizing bite-sized, engaging content, making them a powerful tool for boosting overall channel performance.
From storyboard to final production, social media video production for all of your needs.
Through storytelling and visuals of the land and livestock, the video captures the resilience and passion that drive ranch life. The video project is a documentary-style feature that provides a behind-the-scenes look at Treg Hatcher's ranch.
This is an informational and educational video highlighting the mission and services of the Kansas Grazing Lands Coalition (KGLC). Showcasing the organization's efforts and real-world examples, the video aims to educate ranchers and landowners on best practices for preserving Kansas grasslands.
This branding video shows the impact of the Canine Assistance Rehabilitation Education Services (CARES) program at Ellsworth Correctional Facility. The goal being to attract applicants to fill vacant positions and promote career opportunities on their website: https://www.ecfcareers.net.
An informative interview style video that educates and informs viewers about the regenerative medicine treatments offered at Kansas Regenerative Medicine Center specifically focusing on stem cell therapy.
This video shares the history of conservation in Kansas, developed for Kansas Association of Conservation Districts to showcase the importance of Conservation Districts in education. The video was played at their Annual Meeting.
Shorter video explaining the importance of having a conservation plan and bring awareness to land owners about how local conservation districts can help.
This video shares the efforts of the Iowa Tribe of Kansas and Nebraska to their native agriculture practices. Video was created for Iowa Tribe of Kansas and Nebraska on behalf fo Kansas Association of Conservation Districts and USDA NRCS.
The long video was created at multiple soil health events in Kansas. A series of short videos were also produced from the interviews and educational events. Videos were posted on YouTube, Facebook, LinkedIn and Instagram. Why long videos are preferred by YouTube.
Video interview about business services provided by business coach. Video is posted on CoreScore's website and used in email marketing by the business. Search Engine Optimization (SEO) was also included on YouTube platform.
This video is an interview with a producer (farmer) who is using ADM's Climate Smart Initiative for cover crops. Cover crops improve soil health. Video was created for promotion on Kansas Association of Conservation Districts' website and social platforms.
Importance of conservation districts in Kansas is provided by the executive director of Kansas Association of Conservation Districts. A shorter version of the video was promoted using Facebook and Instagram Ads.
SAVE is a sustainable model for hands-on agriculture and agribusiness training and education, integrated with behavioral health therapy, with an emphasis on servicemembers, veterans, and their families. This interview showcases one of their students.
A hype video showcasing the SORT (Strategic Operations Response Team) training for select employees of the correctional facilities. Video was shot on a hot, hot Kansas day. These trainees are invaluable for the safety of correctional facilities.
Interview-style video created for Ellsworth Correctional Facility for their website, ecfcareers.net to describe the correction officers' positions. A series of videos was created increase recruits and was instrumental in decreasing the correctional facility's vacancy rate from 36% to 18%.
Interview-style video created for Larned Correctional Facility to describe the correction officers' work environment. A series of videos was created to decrease the correctional facility's vacancy.
Video was translated to Spanish for recruitment of employees for Ellsworth Correctional Facility.
Series of videos created for Kansas Grazing Lands Coalition educating viewers on a variety of practices for range health.
Interview video with board of directors of Kansas Grazing Lands Coalition.
Educational video about prescribed burning for Kansas Grazing Lands Coalition.
Video interview for managing a variety of livestock in Kansas for Kansas Grazing Lands Coalition.
Interview video including drone footage of crimping process. Rye was planted and then crimped (terminated). Rye was used as a cover crop to improve soil health. Video received many views after video search engine optimization (SEO) was performed.
Vendor spotlight video at EquiFest trade show and convention.
Using customer-supplied video, a promotional video with voice-over was created to promote Fast Catch calf catcher. Fast Catch is a product that was launched and sales increased quickly with Marketing Angle's website development, SEO, Facebook ads, Google Ads and YouTube Ads.
Training video series for rainfall simulator trailer.