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Best Practices for Utilizing YouTube as a Marketing Tool

Optimize for SEO

Use relevant tags, include your target keyword in the title and write a keyword-rich description. This will help your video rank higher in search results and get recommended to users of the platform.

Include relevant tags and hashtags

Tagging videos on YouTube and using hashtags effectively can enhance discoverability and audience engagement.

Tags are keywords or phrases added to videos to help YouTube’s algorithm understand the content and recommend it to relevant viewers. Use a mix of broad, specific, and trending keywords that align with your video's topic. Keep them relevant to avoid misleading viewers, as irrelevant tags can harm your ranking.

• Keep tags simple and to the point: Don’t include misleading or vague tags
• Keep it mid-length: Just because YouTube lets you place 500 characters, doesn’t mean you should. Between 200 to 300 characters is ideal.
• Check out ranking videos for inspiration: Use tags similar to those utilized by high-perfoming videos.
• Make your first tag your target keyword: Lead with the keyword that you hope to rank for and organize the remainder of your tags by order of importance.
• Utilize YouTube tools to guide your tag creation. YouTube has a tag generator and auto-suggest function that can assist you in coming up with viable core tags that relate to relevant keywords.

Hashtags, displayed in the title or description, categorize your video further and make it searchable in specific hashtag feeds. Choose niche hashtags that target your audience, along with popular ones for broader reach. Avoid overloading your video with hashtags; three to five focused hashtags are typically sufficient for best results.

Create a custom thumbnail

A compelling thumbnail that stands out from all the others can help increase clicks on your video. Thumbnails are the small, clickable images that users see when searching for videos. When you create your thumbnail, review others' thumbnails that stand out to you. We encourage bright colors and no more than 5 words on a thumbnail.

Add a call to action

Include a call to action in your video to encourage engagement with your audience.

Create playlists

Organize your videos into playlists based on subgroups. This will help viewers find more content they like.

Post regularly

Try to post videos consistently.

Engage with your community

Respond to comments and encourage viewers to subscribe and hit the notification button.

Maximize watch time

Separate your video into chapters and use cards and end screens effectively.

Pay attention to your continuity

Ensure your microphone works, set up your equipment and lighting, and shoot multiple takes and angles.

Promote your Shorts

Promote your Shorts in your Stories and encourage viewers to subscribe and hit the notification button.

Utilize the featured video option

A featured video on a YouTube channel is used to strategically highlight a specific video on your channel that you want new and returning viewers to see when they first visit your page, effectively acting as a “front-and-center” showcase for your most important content, potentially driving more engagement and watch time across your channel.

Learn more about videos for marketing and Marketing Angle’s services today. We offer affordable solutions that maximize the use of your budget for Social Media Marketing on YouTube and all other Social Media platforms.