In the competitive landscape of talent acquisition, relying solely on job boards to find top-notch candidates can be as exhausting and time consuming as it is expensive. While job boards serve as a valuable resource, they often overwhelm recruiters with a deluge of irrelevant applications, making it challenging to identify the perfect fit.
One of the biggest problems with job boards is that they are passive. They rely on candidates to actively search and apply for jobs. Often, the best candidates not actively looking for jobs. They may be open to new opportunities, but they’re not going to spend hours sifting through job board postings. This means that you’re missing out on a large pool of potential talent if you’re only relying on job boards to fill open positions.
Abandon Job Boards?
One of our clients expressed that they saw the same applicants repeatedly from job boards, wasting valuable time in their search for the right candidate. We suggested trying a Social Media Ad campaign, with a small budget and they agreed to give it a try!
Marketing Angle designed a Lead Form Ad for this client that ran to a targeted location for less than one month; spent under $150 dollars, and provided 70 applicants within a very short time-frame. Our client was so overwhelmed with applicants that we shut the the campaign down early, just so they could get caught up scheduling interviews.
Traditional Recruiting Methods Failing You?
Another client came to us after exhausting all the traditional methods of recruiting. They were experiencing high turnover rates caused by burn-out from employees working over-time. Sections of their facility were shut down due to staffing issues and they just couldn't get anyone to apply for open positions. They were doing everything they could just to get applicants. They attended job fairs, both in-person and online, advertised locally and were doing all the things their HR department knew to do. Their vacancy rate just kept climbing.
After our initial consultation, we created a complete recruiting strategy, based on the information they provided that included:
- Branding
- Awareness
- Video Production
- PPC
- SEO
- Social Media Marketing
We were able to decrease vacancy rate (in less than 3 months) by 47%, with marketing for recruitment! At this time, their vacancy rate is lower than 9%.
Marketing Recruitment Agencies Offer Alternative Strategies
While there are many alternative strategies that recruiters and hiring managers can employ, hiring a
recruitment marketing agency that can help you develop a strategic recruiting pipeline is something to consider. Not only can the benefits be very rewarding, they may be more cost-effective than a monthly premium for job board listings and provide more relevant candidates.
Hiring a marketing agency for recruitment can benefit your HR department as well. A recruitment agency like ours, experienced in
Digital Marketing can work with your HR department. We can help you save time time on low-quality applications, improve engagement with potential employees and capture more data from job applicants. We can support HR in promoting the values and mission of your company and attracting potential talent.
A recruitment marketing agency can help you develop a strong employer brand that resonates with your target audience. They can create
compelling content and
video that showcases your company culture, values, and unique selling points.
These additional alternative digital marketing strategies for recruitment can also help you find and target the right talent for your open positions, especially those positions that you are consistently hiring for.
Social Media Marketing: Social media has evolved into more than just a networking tool; it's a treasure trove of talent waiting to be discovered. Platforms like LinkedIn, Facebook, Instagram, SnapChat and YouTube offer avenues to connect with potential candidates. Easily engage with individuals who may be interested in your open positions and encourage them to submit their application.
SEO: One of the most important parts of a digital marketing strategy for recruitment is Search Engine Optimization (SEO). This involves optimizing your company's website and job listings to make them more visible to potential candidates looking up relevant keywords on search engines like Google. This can be achieved by including relevant keywords in the website's meta tags, content, and URLs, as well as by building backlinks to the site from other reputable websites. This will increase the visibility of your job listings and make them more likely to be seen by potential candidates.
PPC Advertising: Another digital marketing strategy for recruitment is pay-per-click (PPC) advertising. This involves creating ads that appear at the top of the search engine results list when particular keywords are searched. These ads can be targeted to dedicated demographics, such as specific locations and job titles, making them more likely to be seen by potential candidates. PPC advertising can also be used to promote your job listings on social media platforms.
Targeted Advertising: A quite effective digital marketing strategy for recruitment is targeted advertising. You can use services like Google Ads, Facebook Ads, YouTube Ads, SnapChat, Reddit or LinkedIn Ads to target specific demographics, such as location, age, and job title, with the job listings. These tools help to increase the visibility of your vacancies and attract a more relevant talent pool.
While job boards remain a staple in the recruitment toolkit, expanding your horizons and exploring alternative strategies can yield superior results in finding great talent.
While our name is Marketing Angle, we have been referred to as "marketing ANGELS". Digital Marketing, including marketing for recruiting is constantly changing. We are not afraid of spreading our wings to drive results for you.
Marketing Angle is a recruitment marketing agency offering a
wide variety of services to help our clients develop a strategic pipeline for recruiting.
We can help you get started finding the right talent, cost-effectively. Give us a call today. Consultations are always free!
