Internet Marketing to Maximize Your Recruiting Strategies
I'm not sure what it looks like in your neck of the woods post-COVID-19, but in our state "we're hiring" signs are literally everywhere you look! While those signs on the marquee's, windows and parking lot entrances are great, there are many ways to create a strategic recruiting pipeline to fill your open positions.
Internet Marketing for recruitment is one of them.
Consider: You are looking for a job or thinking of changing careers. Where are you going to go to see what's available in your area? (Your phone's in your hand, right)? Reaching potential candidates where they live online is a great way to get more qualified candidates for your open positions! Not only that, Internet Marketing for recruitment can showcase your business in a way that encourages potential candidates to apply.
Discover the power of Internet Marketing for recruiting and reducing vacancy rates with marketing recruiting strategies for talent acquisition. A recruitment marketing agency will listen to your challenges and dive into the recruitment and marketing strategies that can revolutionize your recruitment process. By leveraging the digital landscape, businesses can tap into a vast pool of talent and connect with potential candidates in a more targeted and efficient manner. With a focus on video production and marketing strategy, the
Marketing Angle recruitment team provides valuable insights to help businesses optimize their recruitment efforts and achieve their hiring goals. Stay ahead of the curve in your competitive recruitment landscape with our tried and true strategies!
Vacancy Rate Improved by 47%
In the summer of 2022, Ellsworth Correctional Facility faced significant challenges with staff shortages:
- Units not ulitized due to staffing issues
- Increases in over-time
- Employee burnout
- Increase in turn-over rates
The situation highlighted the critical need for qualified personnel in the correctional system. In response, the facility launched a proactive recruitment campaign, utilizing traditional methods, such as, setting up booths at local job fairs while also embracing the digital age by attending online recruiting events. The aim was clear: to attract potential candidates who could help fill the vacancies and ensure the smooth operation of the correctional facility. This effort not only underscored the ongoing issue of staffing shortages in such institutions but also emphasized the importance of actively seeking solutions to address these challenges. Unfortunately, they still struggled to get potential candidates to apply for open positions.
Through a strategic collaboration with Marketing Angle, Ellsworth Correctional Facility witnessed a remarkable transformation in its recruitment efforts, resulting in a significant reduction in vacancy rates. Vacancy rates began dropping within the first three months! The comprehensive consultation and internet marketing plan implemented by Marketing Angle was instrumental in achieving this feat. By leveraging a range of marketing tools and techniques that included the strategies shown below, the facility enhanced its brand visibility and appeal to potential candidates. Moreover, the expert management of social media platforms, creation of branded QR codes, and targeted advertising campaigns on Facebook, Google, Reddit and SnapChat helped to reach a wider audience and attract more qualified applicants.
Additionally, the production of engaging video content further showcased the opportunities and benefits of working at the correctional facility. As a result of these efforts, the vacancy rate plummeted within the span of just one year, demonstrating the power of strategic marketing in addressing staffing challenges effectively.
Recruiting Material
- logo development
- postcard design
- business card design
- banner design for recruiting events
- photo editing
- Setup of Facebook & Instagram accounts
- Develop Approval process with HR
- YouTube with SEO (Search Engine Optimization)
- Videos
- Featured Videos
- Shorts
- Branded QR codes
- Creative design & Post Scheduling
- Facebook Ads including Lead Form Ads
Video Production
Full day of video shooting on-site with employees to develop videos for:
- Recruiting events
- Awareness of duties for potential applicants
- Employee testimonials about the positions
- Atmosphere of the work environment
- Scheduling a tour of the facility
Website Development
Developed a new landing page specific to hiring for Corrections Officers that provided all the details about the position and
made it easy to apply or
schedule a tour of the facility before applying.
- Developed efficient and informational Landing Page
- SEO (Search Engine Optimization)
- Streamlined the application process
Whatever your needs are for acquiring qualified candidates for your open positions, our digital marketing recruitment team is dedicated to helping you develop a cost-effective strategy designed to help you find good candidates for jobs.
We'd love to learn about your business and develop a partnership to help you advertise for jobs and receive qualified applicants for your open positions. Don't wait to get started, it costs absolutely nothing to have a conversation about how we can help you address vacancy rates with
internet marketing for recruitment.
