There could be a variety of reasons why your recruitment efforts are not doing well.
- Vague job descriptions
- Poorly defined target audience
- Outdated recruiting practices
- Overlooking the candidate experience
- Ineffective candidate outreach
- Failure to follow up properly
- Narrowing the talent pool
- Ineffective job postings
- Weak employer brand
- Inconsistent communication
- Slow recruiting process
- Inconvenient application process
- Personalizing candidate communication
The most common recruiting challenges include; attracting the right candidates, engaging qualified candidates, hiring quickly, using data-driven recruitment, building a strong employer brand, ensuring a good candidate experience, recruiting fairly and creating an efficient recruiting process.
Let's face it, HR departments are busy and they wear many hats. Finding and recruiting great talent is just ONE of many time-consuming tasks. When they are a one-man show in smaller companies, it can quickly become overwhelming to keep up with effective recruiting strategies and getting open positions filled quickly. In bigger industries, like Health Care and Manufacturing, where turnover rates are high and they are constantly hiring for the same positions, a
marketing recruitment agency can work with them to help lighten the load.
Attracting the Right Candidates
It's not always about the number of candidates who apply. Those stacks of applications have to be worked through...but, what if you could chop that stack in half (or more) with a smaller pipeline of more qualified talent?
Be clear about the requirements in your job ads and give a concise view of the role. Consider using an application form with 'knock-out' questions to directly address your key concerns to screen out people who aren't right for the role.
Engaging Qualified Candidates
Attracting and engaging good candidates can be challenging. You need to put extra effort into reaching passive candidates.
Passive job candidates are professionals who aren't actively looking for a new job but are open to the right opportunity.
Recruitment marketing strategies can help you promote your business and opportunities to pique the interest of passive candidates where they live online by:
- Employer branding that communicates value
- Social Media to advertise jobs
- Content Marketing to show company culture and encourage deeper interest
Hiring Fast
Is your hiring process efficient? Assembling a great team starts with a well-rounded recruitment and hiring process that helps you quickly identify the best candidates for your open positions and set up new hires for success.
Re-evaluating and enhancing your hiring process to serve your business needs may be beneficial to your recruiting efforts success.
- Build a strong employer brand
- More than 75% of professionals are passive candidates
- Strong employer branding can help to reduce employee turnover
- Answer candidates frequently asked questions
- Create a page or section on your website that addresses questions candidates often ask
- Move as quickly and efficiently as possible
- Act quickly as the best candidates are typically off the market within 10 days
- Follow up with candidates often, even if you haven't made a decision yet
- Respond to questions or concerns right away to keep them updated
- Write better job descriptions
- Many companies write job descriptions with lists of responsibilities and requirements, but these job postings aren't always helpful. Make job descriptions accurate and succint to attract the right types of candidates.
- Embrace digital trends and social media
- Social media recruitment is a great strategy for reaching the right audience and attracting talent
- Social media public profiles are a great way to get to know your candidates on a more personal level
- Optimize for Mobile
- A mobile-friendly hiring process is one of the best ways to draw in candidates. Close to 90% of job seekers use a mobile device when looking for a new job.
- Improve Your Interviews
- In the past, job interviews tended to focus on making sure new hires were technically competent, while other factors that are equally important were overlooked; coachability, emotional intelligence, temperament and motivation.
- Allow prospective candidates to interview you. Letting candidates ask questions gives you a chance to see what's important to them. It also gives them a chance to determine whether they want to keep pursuing a job at your company.
- Communicate Quickly with Candidates
- The average time to hire is around 36 days, but can vary by industry
- Build relationships. Even if a candidate isn't ready to move, recruiters can build a relationship with them and find out what's holding them back
- When the right candidate is found, it's important to speed up the hiring process to make them feel valued.
Using data-driven recruitment
Settle on a few key metrics that make sense to your company and track results with a good lead tracking system.
Building a strong employer brand
A good employer brand helps you attract and engage better candidates. Organizations that invest in employer branding are
3X more likely to hire great candidates. Utilizing marketing recruitment strategies offered by a marketing recruitment agency can help you build your employer brand.
Ensuring a good candidate experience
Don't leave potential candidates in the dark during throughout the hiring process. The way you treat candidates during the hiring process mirrors how you'll treat them after hiring. Positive candidate experiences enhance your brand and encourage good candidates to accept job offers.
Creating an efficient recruiting process
Hiring teams need to communicate fast, evaluate leads easily and know what's going on every step of the way. Administrative tasks (like scheduling interviews) often take away valuable time that HR departments and recruiters could have used in coordinating the hiring process and ensuring a good candidate experience. A marketing recruitment agency is a great partner to help with ensuring a seamless process.
With the ongoing labor shortages, HR departments are under a lot of pressure, especially smaller companies that may not have a marketing department to team up with. Teaming up with a specialized marketing agency that has excelled in marketing for recruitment can provide a host of benefits, including time and cost savings.
Recruitment marketing is
changing the way organizations recruit and engage candidates. As the practice of using marketing strategies to promote your employer brand in such a way that effectively attracts and retains talent,
recruitment marketing is shaping talent acquisition for leading brands.
Recruitment marketing is a vital tool for any business looking to hire quality candidates. If you're stuck in a hiring rut, struggling to get the right candidates to apply, or have an HR Department that is overwhelmed...we'd love to visit with you about your concerns.
